Justin Martello, CFP®

Principal Advisor,  CERTIFIED FINANCIAL PLANNER Practitioner

Effective Assets | Invest to Change the World

Professional Focus and Services

"Every investment has an impact. Ultimately, I want to help my clients secure a more prosperous and sustainable future for themselves, their families, people and the planet." - Justin Martello

As a CERTIFIED FINANCIAL PLANNER professional and dedicated environmentalist, Justin Martello has always regarded socially responsible impact investing (SRI) as a way to help clients integrate their personal, social, and environmental values with their financial objectives. In addition to his specialty focus on SRI portfolio management, Justin's expertise areas include values-based retirement, long-term care, and life planning. 

Justin holds a B.S. in Resource Ecology and Management from the University of Michigan, School of Natural Resources. He served as President and Board Treasurer of the Sustainable Business Alliance, a membership organization for companies committed to greater environmental and socially responsible business practices. In 2009, Justin helped organize a coalition of SRI managers and environmental NGOs with the goal of raising awareness around the dangers of hydraulic fracturing, or fracking, for natural gas. Today, the fossil fuel divestment movement has gained serious momentum, with over 700 institutions in 76 countries pledging to divest from fossil fuel companies.

In addition to advocating for the environmental issues he's passionate about through the Sierra Club and other volunteer work, Justin is an avid cyclist, regularly participating in the 2-day Waves to Wine ride to raise money for people living with MS. He enjoys traveling and spending time outdoors camping and hiking with his wife and daughter.

You can learn more by visiting my website: www.effectiveassets.com.


Effective Assets, Inc. is an Independent Registered Investment Advisor registered with the State of California. Justin Martello subscribes to a package of professional services offered by First Affirmative Financial Network, LLC. He is not an investment advisor representative of First Affirmative.

First Affirmative Financial Network is an Registered Investment Advisor (SEC File #801-56587).

The credential CFP listed above bears trademarks.